ENFORCEMENT OF SOCIAL MEDIA PROMOTIONAL SERVICES AGREEMENTS ACCORDING TO INDONESIAN POSITIVE LAW

This study aims to determine the validity of promotional service agreement and find out legal remedies for losses on defaults carried by influencer in promotion social media. is a normative type. The data sources this used primary material, secondary materials, also tertiary materials. results can be concluded that (endorsement) included an oral formed through media, anonymous agreement, because not regulated legislation. valid accordance with terms book civil law article 1320 binding both parties. In there has been default online shop. form occurs do carry their obligations promoting product according initial it uncommon late Default ensure parties apply good principles carrying understand rights obligation parties, receive sanction so more responsible. If appropriate dispute resolution alternative negotiations